SF Environment

Transplants and Millennials are moving into San Francisco by the droves. Unfortunately, they are also bringing their old food waste habits, too. SF Environment came to us to get these new folks on board with how we dispose of our unused food: by composting. But how do we get this food-graming, filter-perfect generation to use the green bin? Well, you’re just not a real Foodie unless you compost, that’s how.

Weaving together influencers, outdoor, display, social and even an original song, we were able to increase awareness in the city's zero waste efforts by 23.5% and generate 30% more impressions than was initially planned.

Featured in : The Drum, SF Weekly, The SF Egotist