Microtel by Wyndham

Microtel is the hotel chain that just makes sense. Free WIFI? #YES. Plugs for all your devices? Oh yeah. Consistency? You betcha. There was just one thing missing: a spokesperson to match. Introducing Sam. Sam embodies everything Microtel and then some. Along with Sam, we ran an extensive evergreen social campaign with a mix of organic and sponsored content created primarily with found objects from stock and brand assets.