LinkedIn wanted one of the world’s biggest gaming brands to spend more on their platform. They had the research, the stats, and a motivated sales team. But they needed help opening the door to establish their credibility and land the big pilot deal.
The gaming brand misunderstood the value of LinkedIn as a channel for reaching current and potential customers. They thought LinkedIn was all business. To combat this, LinkedIn got research to prove that 55 million LinkedIn members are both professionals and gamers, many ready to spend $$$. The challenge was engaging and convincing a skeptical customer that LinkedIn had something they wanted.
Our creative concept illustrated the overlap between professionals and gamers. We created interactive sales enablement tools for the LinkedIn team, with custom data and narrative points. Then we pinpointed the stakeholders and printed 3D avatars of each of them from the LI profile and surprised them with a direct mail prior to the big meeting. The results? LinkedIn gained one of the world’s top gaming companies as a client about gaming campaigns and increased ad sales revenue.
