Days Inn by Wyndham

2019 Shorty Award Winner: Hospitality & Travel

Days Inn is an iconic hotel brand with the goal of making every day brighter. We took this ethos and applied it in full force by sponsoring a traveling youth-baseball team composed of underprivileged kids. From creating custom jerseys, to the tryouts themselves, we helped level the playing field to make each kids life shine brighter.

The results: we garnered 14 million impressions and reached over 4 million people on social alone. Through our targeted strategy, our campaign gained traction with the travel-ball segment, generating over 17,000 attributable hotel bookings and a whopping $67 Return on Ad Spend—a 185% increase YoY for the brand.