2019 Shorty Award Winner: Hospitality & Travel
Days Inn is an iconic hotel brand with the goal of making every day brighter. We took this ethos and applied it in full force by sponsoring a traveling youth-baseball team composed of underprivileged kids. From creating custom jerseys, to the tryouts themselves, we helped level the playing field to make each kids life shine brighter.
The results: we garnered 14 million impressions and reached over 4 million people on social alone. Through our targeted strategy, our campaign gained traction with the travel-ball segment, generating over 17,000 attributable hotel bookings and a whopping $67 Return on Ad Spend—a 185% increase YoY for the brand.
Microtel by Wyndham is the hotel chain that just makes sense. Free WIFI? #YES. Plugs for all your devices? More than enough! Consistency? It’s their middle name. There was just one thing missing: the perfect spokesperson. Meet Sam. He embodies everything Microtel, and then some.
With over 400 properties and 75% of locations within an hour of national parks, Travelodge hotels have a strong value proposition for guests. With that kind of proximity, Travelodge wants to be your next basecamp for adventure. In comes #Travelarge - an influencer-based social campaign highlighting national parks, conservation, and getting out there.
Through our social media strategy, our campaign reached 7MM users and generated 7.5MM impressions. This resulted in 5,000 bookings and a $52 return on ad spend. Engagement rate was 4X industry average (Rival IQ, Hotels & Resorts, Social Media Industry Benchmark Report, 2018). More on that here.
Influencers: @chrisburkard, @glennleerobinson, @beccaskinner
A lot of good is coming from AI. You can thank Intel for that. But creating another talking heads video sure sounds like a snooze fest if you ask me. Instead, we decided to roll up our sleeves and get creative with it with the help of animation. And Voilà! Run-of-the-mill interview? I think not.
Along with digestible facts and infographics, we launched a few microsites to help spread the word.
Intel knows the future because it’s building it. Enter Intel Health Application Platform and Flex - A more robust and secure remote care delivery system.
Digital
In-situ Print
Infographic
Transplants and Millennials are moving into San Francisco by the droves. Unfortunately, they are also bringing their old food waste habits, too. SF Environment came to us to get these new folks on board with how we dispose of our unused food: by composting. But how do we get this food-graming, filter-perfect generation to use the green bin? Well, you’re just not a real Foodie unless you compost, that’s how.
Weaving together influencers, outdoor, display, social and even an original song, we were able to increase awareness in the city's zero waste efforts by 23.5% and generate 30% more impressions than was initially planned.
Featured in : The Drum, SF Weekly, The SF Egotist
Milliman is an actuarial and consulting firm that is thinking ahead of the curve. Why? Because most of us don’t even know what the curve is. From retirement, to autonomous vehicles, Milliman is questioning the givens.
With so much processed food in deli’s and grocery stores, one has to question how much of their meat is really meat? So how do we get people to think about what they’re putting into their own bodies when two packages might look like identical products? Bring in the shock value, and unquestion your meat.
